GHOST / COMPETITIVE INTELLIGENCE
GHOST sends equivalent commercial intent through your business and a direct competitive set, then reconstructs the buyer journey to reveal meaningful gaps, advantages and differences in commercial execution.
RUN GHOST ON MY BUSINESS
WHAT GHOST OBSERVES
THE FULL BUYER JOURNEY, MADE VISIBLE.
THE OPPORTUNITY
THE SAME LEAD CAN PRODUCE VERY DIFFERENT OUTCOMES.
When equivalent commercial intent enters multiple businesses, the differences become visible. Response speed, discovery, expertise, value communication, progression and follow-up can change which business earns the customer — even when the underlying products or services are similar.
GHOST / CUSTOMER INTELLIGENCE
CONFIDENTIAL • 2026