GHOST / SPECIALTY RETAIL

SEE WHAT YOUR SALES EXPERIENCE LOOKS LIKE FROM THE OTHER SIDE OF THE COUNTER.

SEE WHAT YOUR SALES EXPERIENCE LOOKS LIKE FROM THE OTHER SIDE OF THE COUNTER.

GHOST tests high-consideration retail buyer journeys where expertise, trust, value communication and follow-up materially influence the purchase decision.

RUN GHOST ON MY BUSINESS

WHAT GHOST OBSERVES

THE FULL BUYER JOURNEY, MADE VISIBLE.

Access & Responsiveness

How quickly and easily a legitimate prospect receives meaningful human attention.

Access & Responsiveness

How quickly and easily a legitimate prospect receives meaningful human attention.

Customer Engagement

Whether the representative actually discovers what matters to the buyer.

Customer Engagement

Whether the representative actually discovers what matters to the buyer.

Expertise & Trust

Whether the interaction increases confidence in the business and recommendation.

Expertise & Trust

Whether the interaction increases confidence in the business and recommendation.

Value Communication

Whether the business explains why its offering is worth choosing.

Value Communication

Whether the business explains why its offering is worth choosing.

Sales Progression

Whether the buyer receives a clear, specific and natural path forward.

Sales Progression

Whether the buyer receives a clear, specific and natural path forward.

Follow-Up

Whether the opportunity continues to be pursued after the initial interaction.

Follow-Up

Whether the opportunity continues to be pursued after the initial interaction.

THE OPPORTUNITY

THE PRODUCT MAY BE PREMIUM. THE SALES EXPERIENCE HAS TO PROVE IT.

A high-consideration retail buyer is rarely comparing product alone. They are evaluating expertise, trust, responsiveness, value communication, confidence, service, guidance, follow-up, and whether one business gives them a compelling reason to buy there instead of somewhere else.

GHOST / CUSTOMER INTELLIGENCE

SERVICES

Customer Experience Audit

Sales Process Audit

Competitive Intelligence

INDUSTRIES

Automotive Protection

Dealerships

Med Spas & Aesthetics

Home Services & Remodeling

Private Clubs & Venues

Specialty Retail

CONFIDENTIAL • 2026