GHOST / CUSTOMER EXPERIENCE AUDIT
WHAT GHOST OBSERVES
THE FULL BUYER JOURNEY, MADE VISIBLE.
Access & Responsiveness
How quickly and easily a legitimate prospect receives meaningful human attention.
Customer Engagement
Whether the representative actually discovers what matters to the buyer.
Expertise & Trust
Whether the interaction increases confidence in the business and recommendation.
Value Communication
Whether the business explains why its offering is worth choosing.
Sales Progression
Whether the buyer receives a clear, specific and natural path forward.
Follow-Up
Whether the opportunity continues to be pursued after the initial interaction.
THE DIFFERENCE
PROCESS ON PAPER. EXPERIENCE IN REALITY.
A CRM can show that a lead was created. A sales manager can show that a process exists. None of those automatically reveal what the customer actually experiences. GHOST evaluates the journey from the buyer’s side.
GHOST / CUSTOMER INTELLIGENCE
CONFIDENTIAL • 2026