GHOST / SALES PROCESS AUDIT

YOUR SALES PROCESS EXISTS. DOES THE CUSTOMER ACTUALLY EXPERIENCE IT?

YOUR SALES PROCESS EXISTS. DOES THE CUSTOMER ACTUALLY EXPERIENCE IT?

YOUR SALES PROCESS EXISTS. DOES THE CUSTOMER ACTUALLY EXPERIENCE IT?

GHOST tests what happens when a legitimate, high-intent buyer enters your sales process — then sends an equivalent opportunity through your direct competitors.

GHOST tests what happens when a legitimate, high-intent buyer enters your sales process — then sends an equivalent opportunity through your direct competitors.

WHAT GHOST OBSERVES

THE FULL BUYER JOURNEY, MADE VISIBLE.

Access & Responsiveness

How quickly and easily a legitimate prospect receives meaningful human attention.

Access & Responsiveness

How quickly and easily a legitimate prospect receives meaningful human attention.

Customer Engagement

Whether the representative actually discovers what matters to the buyer.

Customer Engagement

Whether the representative actually discovers what matters to the buyer.

Expertise & Trust

Whether the interaction increases confidence in the business and recommendation.

Expertise & Trust

Whether the interaction increases confidence in the business and recommendation.

Value Communication

Whether the business explains why its offering is worth choosing.

Value Communication

Whether the business explains why its offering is worth choosing.

Sales Progression

Whether the buyer receives a clear, specific and natural path forward.

Sales Progression

Whether the buyer receives a clear, specific and natural path forward.

Follow-Up

Whether the opportunity continues to be pursued after the initial interaction.

Follow-Up

Whether the opportunity continues to be pursued after the initial interaction.

THE PROBLEM

THE PROCESS YOU TRAIN IS NOT ALWAYS THE PROCESS THE CUSTOMER RECEIVES.

A sales playbook may require discovery. A CRM may require follow-up. Leadership may expect every lead to receive a clear next step. GHOST tests whether those behaviors actually reach the customer in the live sales environment.

GHOST / CUSTOMER INTELLIGENCE

SERVICES

Customer Experience Audit

Sales Process Audit

Competitive Intelligence

INDUSTRIES

Automotive Protection

Dealerships

Med Spas & Aesthetics

Home Services & Remodeling

Private Clubs & Venues

Specialty Retail

CONFIDENTIAL • 2026