GHOST / SALES PROCESS AUDIT
WHAT GHOST OBSERVES
THE FULL BUYER JOURNEY, MADE VISIBLE.
Access & Responsiveness
How quickly and easily a legitimate prospect receives meaningful human attention.
Customer Engagement
Whether the representative actually discovers what matters to the buyer.
Expertise & Trust
Whether the interaction increases confidence in the business and recommendation.
Value Communication
Whether the business explains why its offering is worth choosing.
Sales Progression
Whether the buyer receives a clear, specific and natural path forward.
Follow-Up
Whether the opportunity continues to be pursued after the initial interaction.
THE PROBLEM
THE PROCESS YOU TRAIN IS NOT ALWAYS THE PROCESS THE CUSTOMER RECEIVES.
A sales playbook may require discovery. A CRM may require follow-up. Leadership may expect every lead to receive a clear next step. GHOST tests whether those behaviors actually reach the customer in the live sales environment.
GHOST / CUSTOMER INTELLIGENCE
CONFIDENTIAL • 2026