GHOST / DEALERSHIPS

SEE WHAT HAPPENS WHEN A REAL BUYER ENTERS YOUR DEALERSHIP.

SEE WHAT HAPPENS WHEN A REAL BUYER ENTERS YOUR DEALERSHIP.

GHOST tests how qualified vehicle inquiries are handled across your dealership and direct competitors—from first response through discovery, pricing, progression and follow-up.

RUN GHOST ON MY BUSINESS

WHAT GHOST OBSERVES

THE FULL BUYER JOURNEY, MADE VISIBLE.

Access & Responsiveness

How quickly and easily a legitimate prospect receives meaningful human attention.

Access & Responsiveness

How quickly and easily a legitimate prospect receives meaningful human attention.

Customer Engagement

Whether the representative actually discovers what matters to the buyer.

Customer Engagement

Whether the representative actually discovers what matters to the buyer.

Expertise & Trust

Whether the interaction increases confidence in the business and recommendation.

Expertise & Trust

Whether the interaction increases confidence in the business and recommendation.

Value Communication

Whether the business explains why its offering is worth choosing.

Value Communication

Whether the business explains why its offering is worth choosing.

Sales Progression

Whether the buyer receives a clear, specific and natural path forward.

Sales Progression

Whether the buyer receives a clear, specific and natural path forward.

Follow-Up

Whether the opportunity continues to be pursued after the initial interaction.

Follow-Up

Whether the opportunity continues to be pursued after the initial interaction.

THE OPPORTUNITY

THE INVENTORY MAY BE SIMILAR. THE BUYING EXPERIENCE ISN’T.

A serious vehicle buyer is rarely evaluating inventory alone. They are comparing responsiveness, product knowledge, trade-in guidance, pricing clarity, confidence, convenience, next steps, and whether anyone gives them a compelling reason to choose one dealership over another.

GHOST / CUSTOMER INTELLIGENCE

SERVICES

Customer Experience Audit

Sales Process Audit

Competitive Intelligence

INDUSTRIES

Automotive Protection

Dealerships

Med Spas & Aesthetics

Home Services & Remodeling

Private Clubs & Venues

Specialty Retail

CONFIDENTIAL • 2026