GHOST / AUTOMOTIVE PROTECTION
RUN GHOST ON MY BUSINESS
WHAT GHOST OBSERVES
THE FULL BUYER JOURNEY, MADE VISIBLE.
Access & Responsiveness
How quickly and easily a legitimate prospect receives meaningful human attention.
Customer Engagement
Whether the representative actually discovers what matters to the buyer.
Expertise & Trust
Whether the interaction increases confidence in the business and recommendation.
Value Communication
Whether the business explains why its offering is worth choosing.
Sales Progression
Whether the buyer receives a clear, specific and natural path forward.
Follow-Up
Whether the opportunity continues to be pursued after the initial interaction.
THE OPPORTUNITY
THE VEHICLE MAY BE PREMIUM. THE SALES JOURNEY SHOULD BE TOO.
A buyer considering several thousand dollars in paint protection is rarely comparing film alone. They are evaluating trust, responsiveness, expertise, installation confidence, pricing, process, risk, and whether anyone gives them a compelling reason to choose one shop over another.
GHOST / CUSTOMER INTELLIGENCE
CONFIDENTIAL • 2026